Response to “Constituents of a Theory of the Media”

All of us know by now that the media is an extremely powerful tool of communication, and this essay solidifies the fact. Forms of media have recorded the history of the human race for centuries. Information and ideas spread by media have and continue to spark revolution. However, media has gone through a great deal of change. Enzensberger states that as technology has become more and more advanced, media has become more and more available to the masses. Literature, cameras, televisions, and telephones, which were originally only available to the rich and/or professional had become widely available to the general public over the last century, which gave the masses an immense influence over the media. This widespread influence also made the media much harder for governments to control, and allowed people to communicate with each other much faster, in which ideas were able to spread rapidly. Totalitarian regimes and dictatorships, such as Stalin era Russia and Nazi Germany had been able to control and censor a great deal of their countries’ media because at the time, physical forms of media were still in widespread use. The aforementioned, however has become much harder as media has become electronic. Now that the media is no longer a somewhat tangible entity; books and magazines have become e-books, CDs and records are now files in the cloud, most designs are created on the computer without the use of any physical materials, media is infinitely fluid, always changing, and impossible to control. Unfortunately, that does not mean the hyper communication that has resulted from the advances in media cannot be used to spread hatred and fascism. As seen in America in the last four years, and in a few countries which have used the media to spread ideas glorifying the genocide of muslim people.

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